For Mother / Parents
Food & Supplement
Breast Feeding Aids
Clothing / Maternity Wear
Education
Healthcare Services
Post / Pre natal Services
Accessories
Furniture
Toiletries
Marriage and Family Counselor
Photography
Others

For Infant / Toddlers
Food & Supplement

Clothing

Education
Learning Programme
Healthcare Services
Feeding / breastfeeding Accessories
Furniture
Travel Accessories
Safety Products
Toys and Souvenirs
Nurseries / Childcare Centres
Others
Items that should not be exhibited in Mummy & Me 2006 are:
Products that are against the Ministry of Health’s code of ethics regarding infant feeding.
Items that compromise breast-feeding eg. milk bottles, pacifiers, infant formulas.
Item that are unsafe eg. Baby walkers, “sarong” cradles, toys that do not meet international safety standards.
Products that have unsubstantiated and excessive claims.
 
Our visitors are determined to seek out the best for their pregnant spouse, babies and toddlers. They are ready to try, test and buy the products. They are also looking for great shopping, fantastic entertainment and reliable information pertaining to their areas of interest.

Targeted public visitors consist of:
Expectant mothers and fathers
First time parents to - be
Parents (and Grandparents) of infants / toddlers
Members of parenting clubs / support groups / organization involved with babies / toddlers
Educational institutions for early education
General and interested public

Targeted trade visitors consist of:
Manufacturers of baby products
Traders
Wholesalers
Importers
Agents
Supermarket / Hypermarket buyers
Specialty Stores
Others